Build a Strategy for Growth
Integrated Online & Digital Marketing Strategy
We can help you create a customised and integrated Online & Digital Marketing Strategy based on your needs and objective, which is cost-effective, measurable and expansive.
Your Online & Digital Marketing Strategy will contain:
- Big Picture Audit of your online presence, including your assets, social media accounts, position on search and any other online activity.
- Your goals and Target Audience
- An integrated Strategy complete with campaign ideas for goal conversion
- Performance measurement and analysis reporting feedback loop.
How we build your Strategy:
1. Search - Google Analytics and AdWords
- Identify and set up your 'Top Three Goals' based on your business objectives.
- Optimise your Google + Profile
- Set up a reporting feedback loop to measure your activity
- Design AdWords Campaigns for high ranking in Google Search (paid optional)
2. Social Media - Facebook, LinkedIn etc Accounts
- Optimise or create Facebook, Instagram, LinkedIn, etc accounts ensuring they are branded and integrated with your website
3. Review of Website
- Your website is one component of your Digital Marketing Strategy and as such needs to be "Ready for Campaigns". We provide recommendations as to where modifications are necessary.
- We can create a new website, freshen up an old site or just complete targetted modifications to make sure your website is optimised for Digital Marketing.
4. Customers CRM - expand your email list, strengthen relationships and build funnels from interest to conversion.
- Assess your current database/email list and identify the solution which meets your needs.
5. Promote using Digital Marketing Campaigns
- Design blended Campaigns - Facebook paid ads with organic posts
- Design Campaign Landing Page on Website
- CRM Data capture form for Landing Page
- Create automation for deeper communications with customers
- Set up Analytics reporting to measure success
5. Content Plan:
- Design overall short-term and/or long-term content plans
- Design or work with designers to acquire content such as artwork, images and video, text, blogs for Facebook and website posting.
- Create content plans specific to each campaign.
- Identify themes and sources of content for organic posts to support campaigns
6. Measuring and Optimising
- Measure and Report ongoing performance via Google Analytics, Facebook Analytics and other metrics software
- Design correction & modification plan as the project progresses.
7. Strategy for the Future
- Keep your strategy up to date using latest tools, techniques and innovations.
Your investment
This package is based on a 3-6 month investment to accelerate from a zero to high performing, results driven, online presence. Because each business is different costs are based case by case.
We do offer flexibility in our terms and can devise a dynamic strategy for any set of needs and budget.
Other ways we can help
Social Media for Startups
Size Doesn't matter
No matter what size you are or what stage you are at we will help you consolidate your current efforts into an activity plan to cover the basics.
Option 1 - Consolidated into a Plan
- Meet up to assess what you are currently doing.
- Complete a questionnaire about activities and social channels you are currently engaged in.
- We will draw up a list of your problems and break them down into goals to be met, and work on a plan to achieve those goals.
You will go away with
- An activity plan to be implemented
- Ideas and strategies to assist with creating and sourcing content
- Bunch of useful free and paid tools to help you manage it all.
Your Investment
Social Media Activity Plan: $300
Option 2 - Consolidated and Implemented Package
We implement your activity plan. This includes:
- Create and/or optimise Facebook, Instagram, twitter accounts, ensuring they are branded and all tie in with your website.
- Ensure you are visible on Google my Business
- Create a profile on 3 x popular directoires - truelocal gumtree etc
- By creating a 4 x week content schedule train you how to plan your social media activity with intent.
Your Investment
Social Media Activity Plan and Implemented: $600
Continued Expansion
Tweak, Optimise and Expand
This package focuses on providing ad-hoc Consulting services or ongoing Social Media Management to business. You may be experiencing success and you want regular advice on measures to continue the good work. Or you may be interested in a one-time-only consultation about a particular pain-point.
Putting your Strategy into the Right Hands
This package is aimed at you if need assistance and support to:
- Take control of your all your digital activity - allow us to 'take it all off your hands' so you can focus on what you do best - grow your business.
- Train you and your staff to take ownership - many businesses are seeking assistance in the beginning but favour managing things themselves in the long term.
- Help you keep you up to date and provide consultation advice on emerging trends, one-time only consultation on a particular area, advice on performance, or assistance with continued development and optimisation
Your Investment:
Terms are negotiated on case by case basis, according to your needs and budget.
Optional Extras - quoted separately.
- Build you a new website or freshen up your existing site.
- Design and Produce branded e-Newsletters or newsblasts
- Creation of custom videos for your business
Not Included - can provide guidance on financial outlay
- cost of monthly or annual software subscriptions or memberships,
- website templates,
- some graphics or design work is also not included